Big Video Workflows & Why They Matter – Part I

Whether it’s Media & Entertainment companies making traditional videos, or corporations making training videos for staff, there’s no question that videos are everywhere.

In this multi-part series, I’d like to introduce you to the big video workflow, and why it’s such a critical time to pay attention to it. Through firsthand experience working with many companies who have transformed their workflows to include the growth of videos, I want to show you the key challenges that come along with this process, and provide you with solutions to address them.

Big Video Content Management
Big Video Content Management with Zoom & Adobe Premiere Pro

My goal here is to help you start to think about potential roadblocks before making the transition, so that you can better face the challenges when they arise.

Let’s start off by defining what I mean by the big video workflow. Simply put, it’s anything related to the need to manipulate large hi-resolution footages within company processes. These can include HD, UHD, and 4k videos, and even 6k videos and 8k videos.

So why is incorporating big videos into your workflow so important?

To give you some background, here are some staggering usage statistics from YouTube alone on videos according to analysts:

  • Over a Billion people view 4+ Billion videos every day
  • 6 Billion hours of video are watched per month on YouTube
  • 300 hours of video are uploaded to YouTube every minute

Big video workflows are becoming more and more important for businesses because videos are taking a much larger role in how companies engage with their employees as well as customers.

That being said, if you are thinking of transitioning to a video based workflow there are some things you should keep in mind.

First off, video resolution is getting better every day but the downside is that better resolution requires more resources to manage and produce.  A direct consequence of the increase in size and resolution, big video content management is placing greater pressure on the organization’s infrastructure. Managing huge video files now falls into the category of high performance computing.

Secondly, video production cycles for companies are becoming shorter, and this is placing more demand on the production people who are being driven towards tighter and tighter production deadlines.

Now these are only a couple challenges of many that should be considered when you are thinking of incorporating big videos into your workflow. In my next post, I want to give you some more insight into real world challenges by presenting two use cases to you, including a 24×7 media outlet, and a security agency, so be sure to stay tuned to learn more!