An asset library is a centralized digital repository that stores, organizes, manages, and preserves digital assets like video, audio, animations, and images.
Asset library allows individuals and teams to access, share, and use digital assets across projects, locations, and time.
Asset library as a standalone system is not very useful. It needs to be integrated with other software to optimize team workflows. The most common integration is with Media Asset Management (MAM) software.
Modern MAM systems like Evophin Zoom can be used to create asset libraries that seamlessly integrate with features such as video proxies, transcoding, video collaboration, reviews, video AI and distribution. The interconnection simplifies the process of creating, editing, and distributing content.
Asset libraries are used by cinematographers, photographers, filmmakers, production managers, marketing teams, and other creative professionals who produce and distribute large amounts of video content. Asset libraries help such creative professionals by optimizing workflows, saving time, increasing efficiency, reducing errors, and improving internal and external collaboration.
Asset libraries are integral to modern video production workflows – from pre-production to post-production and distribution.
Some of the key benefits of an asset library are.
An asset library stores all your digital assets at a central location. This helps you efficiently manage, find, preview, share and use media assets across projects.
The asset library is capable of cataloging, categorizing, and tagging assets for easy retrieval during the video post-production process. You can tag assets with metadata such as “title”, “location”, “length”, and “timeline notes” as well as technical information such as “format,” “frame rates”, “codecs,” and so on.
An asset library can help you archive your digital assets for long-term storage and preservation. The asset library will keep track of all your video content, even if it is not currently being used.
Some MAM-based asset libraries, like those created using Evolphin Zoom, can track all versions of an asset as well as changes made to the asset over time. This feature is especially useful for video editors who need to go back to previous versions of an asset or track changes made during the editing process.
Asset libraries can integrate various video creation and modification tools that allow you to create, edit, and distribute videos without leaving the asset library interface.
Moreover, advanced video MAM like Evolphin Zoom has video proxy capabilities – a mechanism to create low-resolution copies of high-resolution video. As a result, you will now have a smaller data-size video file that takes less time to load, edit, and share. This can lead to drastic improvements in your video post-production workflow.
With an asset library, you can quickly locate and reuse digital assets. This helps you save time and money by avoiding the need to recreate digital assets from scratch.
Additionally, video MAM like Evolphin Zoom has AI and machine learning capabilities that can automatically tag and label video assets. Evolphin Zoom’s advanced AI can search for video files based on audio and visual information inside video files, such as voice and speech for subtitling, language translation, facial recognition, and more.
AI and machine learning capabilities eliminate the manual task of scrubbing through hours of video footage to find a particular clip, saving you significant time.
Asset libraries allow internal and external team members to access, share, and use digital assets efficiently. You can create and share custom links with individuals or team members to give them access to only the video assets they need.
Asset libraries also provide a platform for sharing updates, offering feedback, tracking progress, and publishing video files.
Since modern asset libraries are often cloud-based, they offer enhanced security for your video assets. Your video files are stored on remote servers that can only be accessed via a secure login over an encrypted channel.
You can track, monitor, and control who has access to your digital assets and what type of actions they can perform on the files (like view, download, edit, or delete). You can also set expiration dates and time limits for shared links, making them inaccessible after a certain period.
An asset library can also help you keep track of licensing, and digital rights for your media assets in order to preserve your intellectual property (IP). You can add information about who owns the copyright, usage rights, embargo or expiration dates, and other important details to each video file’s metadata.
Licensing and intellectual property (IP) management is especially important for production houses and video agencies that need to maintain a record and comply with copyright laws and licensing of video content.
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