{"id":8451,"date":"2023-05-12T01:40:00","date_gmt":"2023-05-12T08:40:00","guid":{"rendered":"https:\/\/evolphin.com\/blog\/?p=8451"},"modified":"2023-06-02T01:48:50","modified_gmt":"2023-06-02T08:48:50","slug":"how-to-migrate-media-assets-to-mam-system","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/how-to-migrate-media-assets-to-mam-system\/","title":{"rendered":"How To Migrate Media Assets to a MAM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8451\" class=\"elementor elementor-8451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765f1d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"765f1d00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509d763b\" data-id=\"509d763b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4b6e8 elementor-widget elementor-widget-text-editor\" data-id=\"7d4b6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re looking to step up media operations in 2023, you will need to plan ahead for managing your projected asset volumes.<\/p><p>You will likely outgrow rudimentary digital asset management (DAM) systems in favor of more robust <a href=\"https:\/\/evolphin.com\/media-asset-management\/\" target=\"_blank\" rel=\"noopener\">media asset management (MAM) systems<\/a> &#8211; to support your mixed rich media and video assets,\u00a0 which can often be tricky to manage.<\/p><p>But finding the right MAM system is only the first step in the journey toward a more efficient media asset management system. You still need to overcome the challenge of migrating your assets over to your new MAM system.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47004ff1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47004ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"822\" height=\"802\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-28-17.png\" class=\"attachment-full size-full wp-image-8453\" alt=\"Evolphin Unique Technology Stack\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-28-17.png 822w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-28-17-300x293.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-28-17-768x749.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f51365 elementor-widget elementor-widget-text-editor\" data-id=\"65f51365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide will explain all you need to know about migrating your media assets after choosing your selected MAM system. We\u2019ll outline the challenges, key steps, and important terms to help you become more familiar with the journey you\u2019re about to undertake.<\/p><p>If you\u2019ve read this far, chances are that you probably have a sizeable asset database to migrate. The good news is that migrating your media assets into a MAM system is the \u201cnecessary evil\u201d needed to make your library easier to search and navigate.<\/p><p>On the other hand, asset migration can be an arduous task &#8211; but don\u2019t fret.\u00a0 The benefits of this exercise far outweigh the efforts involved in execution<b>,<\/b> but before going further, let\u2019s get familiar with common migration terms you\u2019ll likely encounter during this journey.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d2fe3a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"15d2fe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#efficient-howtos&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__15d2fe3a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__15d2fe3a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__15d2fe3a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b425951 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b425951\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-701c6606\" data-id=\"701c6606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea210a7 elementor-widget elementor-widget-heading\" data-id=\"6ea210a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Migration Terms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527cfb54 elementor-widget elementor-widget-text-editor\" data-id=\"527cfb54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Media asset migration initiatives are a complex process that can be fraught with technical jargon. Before we delve into the meat and bones of media asset migration, here are some terms you need to get familiar with as you\u2019re likely to hear them used very often:<\/p><ul><li>Pre-migration crawl<\/li><\/ul><p style=\"padding-left: 40px;\">Pre-migration crawl is an automated search that takes place before the actual migration starts. This step scans through digital assets, seeking to identify data that is broken or incomplete.<\/p><ul><li>Metadata<\/li><\/ul><p style=\"padding-left: 40px;\">Metadata provides additional information about searchable assets or data. Businesses need <a href=\"https:\/\/evolphin.com\/blog\/top-ten-things-your-dam-must-have-for-metadata-management\/\" target=\"_blank\" rel=\"noopener\">reliable metadata descriptions and vocabularies<\/a> so they can assess and categorize assets properly.<\/p><ul><li>Legacy drive<\/li><\/ul><p style=\"padding-left: 40px;\">This is a drive that supports an older platform or interface for data. It is important to understand the nature and limitations of these drives when migrating to new platforms such as the cloud.\u00a0<\/p><ul><li>Codec<\/li><\/ul><p style=\"padding-left: 40px;\">A codec program uses compression to enable faster data transmission and decompression when receiving data. It can shrink large media files into more manageable sizes for transfer. It can also convert audio and video files from analog to digital formats.\u00a0<\/p><ul><li>Ingest<\/li><\/ul><p style=\"padding-left: 40px;\">Ingest refers to the process of uploading media to your MAM and systematically cataloging them using metadata for quick retrieval and storage.<\/p><p style=\"padding-left: 40px;\">For robust MAM systems, this also includes setting up <a href=\"https:\/\/learn.evolphin.com\/evolphin-zoom\/creators\/collect-media\/ingest\/ingest-high-res-media-using-copy-on-ingest-workflow\/\" target=\"_blank\" rel=\"noopener\">a dedicated ingest workflow <\/a>for uploading media into the central repository as part of standard processes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4759f4cf elementor-widget elementor-widget-video\" data-id=\"4759f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=45a_o47RXBs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a18886d elementor-widget elementor-widget-text-editor\" data-id=\"3a18886d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Hot Folder<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">A hot folder is a directory in the MAM file system that is always monitored. Any file placed in this folder is automatically imported into the system and removed after upload.<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Statement of Work (SOW)<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">This is an agreement that lists the project goals and deliverables for a project. It keeps every stakeholder in the project aware of the expectations, deliverables, and scope of work. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d420116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d420116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ada7e7d\" data-id=\"3ada7e7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c1410 elementor-widget elementor-widget-heading\" data-id=\"1c1410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Pre-migration assessment and discovery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76119c3f elementor-widget elementor-widget-text-editor\" data-id=\"76119c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDiscovery is the first step of the process, as this gives you an idea of the nature of assets for migration. Data discovery allows you to identify and itemize your files and folders for migration.\n\nIt entails taking stock of the data formats, locations, and sensitivity of the data. You can then identify what kind of formats they need to be in, whether you need a file cleanup and the permission levels for access.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-628f6ff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"628f6ff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23481b8b\" data-id=\"23481b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4119f56a elementor-widget elementor-widget-heading\" data-id=\"4119f56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Plan your migration strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e21b552 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7e21b552\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/pexels-fauxels-3184292.jpg\" class=\"attachment-full size-full wp-image-8455\" alt=\"Plan your migration strategy\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/pexels-fauxels-3184292.jpg 1280w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/pexels-fauxels-3184292-300x169.jpg 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/pexels-fauxels-3184292-1024x576.jpg 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/pexels-fauxels-3184292-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbd5358 elementor-widget elementor-widget-text-editor\" data-id=\"1bbd5358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As with every well-executed project, planning is the first step for a successful data migration exercise. The hallmark of a successful migration exercise is that users can select, extract, and transfer data in their optimal form and quality.\u00a0<\/p><p>To achieve these, any organization adopting a new MAM platform must create a data migration plan that is appropriate for its resources, platforms in use, and users who need access.<\/p><p>Media asset migration is not a one-size-fits-all exercise. There are <a href=\"https:\/\/help.evolphin.com\/deployment\/pre-deployment\/data-migration-best-practices\/\" target=\"_blank\" rel=\"noopener\">several migration strategies you can use<\/a> depending on your business needs. Choose a strategy that matches your needs, especially after using pre-migration crawl tools to find out which media assets are ready for data migration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce99b2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce99b2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43017ab9\" data-id=\"43017ab9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ad6517 elementor-widget elementor-widget-heading\" data-id=\"26ad6517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Anticipate common migration challenges and how to navigate them <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2d3bc8 elementor-widget elementor-widget-text-editor\" data-id=\"1c2d3bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After pre-migration scans, the main issues that organizations face include\u00a0<\/p><ul><li>Size of the files<\/li><li>Volume of the files<\/li><li>Processing issues<\/li><li>Kitchen sink syndrome<\/li><\/ul><p>Let\u2019s take a closer look at these challenges.<\/p><h3><b>File Sizes<\/b><\/h3><p>The average individual sizes of your files can determine the speed of migrating your entire cache of media assets to the cloud. Migrating large files worth hundreds of gigabytes (GBs) can significantly lengthen the transfer rates or the overall time taken for file uploads.<\/p><h3><b>Files Volume<\/b><\/h3><p>Most organizations accumulate millions of files for transfer to the cloud. These make up significant volumes which can take considerable time to upload and catalog.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386cbf4f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"386cbf4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"829\" height=\"731\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-43-05.png\" class=\"attachment-full size-full wp-image-8456\" alt=\"Transfer media in the background without expensive file acceleration solutions\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-43-05.png 829w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-43-05-300x265.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Cloud-Solutions-Evolphin-2023-05-12-16-43-05-768x677.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555d6124 elementor-widget elementor-widget-text-editor\" data-id=\"555d6124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Processing Issues<\/b><\/h3><p>The variation of file types, formats, and codecs can make cataloging a time-consuming project without the right tools.<\/p><h3><b>Kitchen Sink Syndrome<\/b><\/h3><p>In business, the kitchen sink syndrome (KSS) refers to work projects that have notably grown beyond the scope of their original goals.<\/p><p>It isn\u2019t unusual for these types of projects to have disorganized assets with poor file or folder names, a lack of metadata, disorganized file structures, and duplicate files.\u00a0<\/p><p>Understanding these challenges will help you manage your migration team\u2019s expectations while setting realistic goals and timelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36977f7e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"36977f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"760\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/6-Folders-to-migrate.png\" class=\"attachment-full size-full wp-image-8457\" alt=\"6 Folders to migrate\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/6-Folders-to-migrate.png 750w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/6-Folders-to-migrate-296x300.png 296w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4881b9a0 elementor-widget elementor-widget-text-editor\" data-id=\"4881b9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are five common MAM migration strategies:<\/p><ul><li>As-is Strategy<\/li><\/ul><p style=\"padding-left: 40px;\">Drag and drop existing files on legacy drives and share as-is into the hot folder or asset browser. This strategy indexes the folder and file name on automatic search.\u00a0<\/p><ul><li>Scrub First Strategy<\/li><\/ul><p style=\"padding-left: 40px;\">The scrub first strategy entails creating a staging area within a shared drive where users can move and copy specific folders.<\/p><p style=\"padding-left: 40px;\">These folders will be cleaned up, and some assets and folders will be deleted. The reorganization will then be initiated before the ingestion of the assets.<\/p><ul><li>Need-basis Strategy<\/li><\/ul><p style=\"padding-left: 40px;\">The need-basis strategy necessitates an empty slate for the assets to be transferred. Users will grab the assets they need from the current drives and then ingest as needed.\u00a0<\/p><ul><li>Mapping Strategy<\/li><\/ul><p style=\"padding-left: 40px;\">The mapping strategy can be employed to replace a manual scrub as long as there are consistent rules for mapping the current folder structure to the new folder structure.<\/p><p style=\"padding-left: 40px;\">This ensures that the folder structure contains the new organization schema. It also automates the upload of existing folders.<\/p><ul><li>Hot-folder Ingest Strategy\u00a0<\/li><\/ul><p style=\"padding-left: 40px;\">This strategy will support several hot folders on one or multiple machines. Each hot folder can have a property file with metadata with fixed properties.<\/p><p style=\"padding-left: 40px;\">Users can then move the assets into the hot folders and apply different sets of metadata on the incoming assets.\u00a0<\/p><ul><li>Automated Ingest Strategy<\/li><\/ul><p style=\"padding-left: 40px;\">This strategy will support several APIs (application programming interfaces) and frameworks that allow media assets to automatically be ingested with the metadata during the ingestion process.<\/p><p style=\"padding-left: 40px;\">Hot folders can then be used to make changes to the folder structure through custom automation. This strategy can also remove duplicate assets and create copies based on the master assets.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b7596dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b7596dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73746701\" data-id=\"73746701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18610f8a elementor-widget elementor-widget-heading\" data-id=\"18610f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Implement the migration process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665133c elementor-widget elementor-widget-text-editor\" data-id=\"665133c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you have identified the strategy that matches your company\u2019s needs, you can start the migration process by undertaking the following key steps:<\/p><h3><b>Metadata Creation<\/b><\/h3><p>Once all resources are identified, you\u2019ll need to create metadata to create extraction and schematic plans for your resources. <a href=\"https:\/\/evolphin.com\/blog\/how-artificial-intelligence-and-machine-learning-are-empowering-your-media-asset-management\/\" target=\"_blank\" rel=\"noopener\">AI-based metadata extraction<\/a> is used in modern data migration processes to speed up the process by automatically analyzing the media, then generating pre-existing tags.<\/p><p>This process leverages machine learning and AI to make legacy assets discoverable without relying on hours of human labor.\u00a0<\/p><h3><b>Set Migration Rules<\/b><\/h3><p>This is when you set rules that cover file renaming, illegal character management, metadata ingest, validation, incoming folder mapping, and copy-to-archive guidelines. Migration rules create a system that organizes your asset library in the long run.\u00a0<\/p><h3><b>Automatic Migration<\/b><\/h3><p>You can then automate the migration process using a hot folder and a one-time automation script that automatically validates your data.<\/p><h3><b>Cloud Migration<\/b><\/h3><p>Now, it\u2019s time to migrate your media assets to the cloud. Here are some common tools that you can use:<\/p><ul><li>AWS Direct Connect<\/li><li>AWS data sync tool<\/li><li>AWS Snowball<\/li><li>S3 Ingest Tools<\/li><\/ul><h3><b>Transcoding<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4828983a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4828983a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"657\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/RED-to-S3.webp\" class=\"attachment-full size-full wp-image-8458\" alt=\"Cloud Transcode RED Media &amp; Camera Raw Images\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/RED-to-S3.webp 1440w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/RED-to-S3-300x137.webp 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/RED-to-S3-1024x467.webp 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/RED-to-S3-768x350.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b66899d elementor-widget elementor-widget-text-editor\" data-id=\"4b66899d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This part of the migration process converts audio and video files to other formats for compatibility with more relevant and updated devices and software.\u00a0 It is important to follow <a href=\"https:\/\/evolphin.com\/blog\/3-common-transcoding-misconceptions\/\" target=\"_blank\" rel=\"noopener\">transcoding best practices<\/a> to ensure that file stability is preserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f531abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f531abd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-441e2ab7\" data-id=\"441e2ab7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5216ea47 elementor-widget elementor-widget-heading\" data-id=\"5216ea47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Implement migration best practices early<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255a361e elementor-widget elementor-widget-text-editor\" data-id=\"255a361e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Especially when dealing with huge volumes of digital assets, it is important that you <a href=\"https:\/\/help.evolphin.com\/deployment\/pre-deployment\/data-migration-best-practices\/\" target=\"_blank\" rel=\"noopener\">follow migration best practices<\/a> early to successfully and efficiently transfer your assets.\u00a0<\/p><p>Your organization must evaluate its readiness to shift assets to the cloud. The first step to doing this is conducting an initial assessment to gauge your organization\u2019s readiness before a large-scale migration action plan is formed.\u00a0<\/p><p>Part of your assessment will entail collecting and evaluating data from various sources to understand your organization\u2019s needs, as well as the nature of the files that need to be migrated.<\/p><p>You must employ automated discovery tools and pre-migration crawl tools to identify which assets and data need to be migrated.\u00a0<\/p><p>Reports from these exercises should provide an overall view of the state of play. It is important that these reports are accurate, as high report accuracy reduces the time and effort needed to find and categorize data for proper mapping and storage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6798c054 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6798c054\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-706c5fff\" data-id=\"706c5fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2048cfbb elementor-widget elementor-widget-heading\" data-id=\"2048cfbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Circle Media Successfully Migrated 39.2TB of Assets Using These Principles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5143e9ef elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5143e9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-06-10-at-10.50.50-AM-1024x816-1.png\" class=\"attachment-full size-full wp-image-8459\" alt=\"Data Migration Status\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-06-10-at-10.50.50-AM-1024x816-1.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-06-10-at-10.50.50-AM-1024x816-1-300x239.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Screen-Shot-2018-06-10-at-10.50.50-AM-1024x816-1-768x612.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a832835 elementor-widget elementor-widget-text-editor\" data-id=\"6a832835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just before the Covid-19 pandemic, Circle Media (a premium linear television and OTT streaming channel with 50 monthly viewers) <a href=\"https:\/\/evolphin.com\/customers-case-studies-circle-media\/\" target=\"_blank\" rel=\"noopener\">needed to migrate just over 39TB worth of media assets<\/a> to better serve its audience.\u00a0<\/p><p>By partnering with Evolphin\u2019s Cloud Services team, Circle Media <a href=\"https:\/\/evolphin.com\/cloud-solutions\/\" target=\"_blank\" rel=\"noopener\">migrated all its on-premise content to the cloud<\/a> using a 100TB AWS Snowball.\u00a0<\/p><p>As an\u00a0 Evolphin Zoom MAM customer, Circle Media enjoyed a simplified migration \u00a0 process overseen by a migration specialist from planning to implementation.\u00a0<\/p><p>Evolphin also included a checklist for documenting data migration requirements while carrying along all stakeholders, as well as a full license to the Data Migration Tool for simplifying migration planning and pre-migration discovery research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b36598a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b36598a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f628873\" data-id=\"4f628873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-762b859b elementor-widget elementor-widget-heading\" data-id=\"762b859b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evolphin: Making Data Migration Easier for Zoom MAM customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462aff3d elementor-widget elementor-widget-text-editor\" data-id=\"462aff3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/evolphin.com\/\" target=\"_blank\" rel=\"noopener\">Evolphin<\/a>\u2019s data migration service makes it easier for our <a href=\"https:\/\/evolphin.com\/blog\/zoom8\/\" target=\"_blank\" rel=\"noopener\">Evolphin Zoom MAM<\/a> customers. Our migration service allows your team to focus on your deployment activities while our Zoom specialist sees to the success and implementation of your data migration and deployment.<\/p><p>To help you migrate to Evolphin Zoom more efficiently, we provide a checklist that documents your data migration requirements and AI scripts. We eliminate the time needed for skills ramp-up, making it easier for all stakeholders in your organization.<\/p><p>Another benefit you will receive from Evolphin is the license to our Data Migration tool, making it easier to create a migration plan and conduct pre-migration discovery research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df750fd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3df750fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"744\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Evolphin-Terminology.png\" class=\"attachment-full size-full wp-image-8460\" alt=\"Evolphin Terminology\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Evolphin-Terminology.png 859w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Evolphin-Terminology-300x260.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/06\/Evolphin-Terminology-768x665.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-657bc171 elementor-widget elementor-widget-text-editor\" data-id=\"657bc171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s now possible to use AI with Evolphin Zoom. Identify and catalog all types of media resources then use your MAM to search for and retrieve the right resources for any project.\u00a0<\/p><p>Evolphin Zoom provides you with the latest creative tools that your IT and marketing teams need for archiving, versioning, implementing workflows, managing reviews, and gaining approvals.\u00a0<\/p><p>Your teams can manage the lifecycle of any project or asset with the protection, integration, and workflow that is only available in Evolphin Zoom.\u00a0<\/p><p>If you want a MAM that can help you from migration to project management, your search ends with Evolphin Zoom.<\/p><p>Learn more about Evolphin and Evolphin Zoom by visiting our <a href=\"https:\/\/evolphin.com\/media-asset-management\/\" target=\"_blank\" rel=\"noopener\">media asset management page<\/a> or <a href=\"https:\/\/evolphin.com\/contact\/\" target=\"_blank\" rel=\"noopener\">sending us a message<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to step up media operations in 2023, you will need to plan ahead for managing your projected asset volumes. You will likely outgrow rudimentary digital asset management (DAM) systems in favor of more robust media asset management (MAM) systems &#8211; to support your mixed rich media and video assets,\u00a0 which can often [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-8451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to migrate media assets to a media asset management system<\/title>\n<meta name=\"description\" content=\"Migrating media assets to a media asset management system (guide)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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