{"id":8279,"date":"2023-02-15T01:34:13","date_gmt":"2023-02-15T09:34:13","guid":{"rendered":"https:\/\/evolphin.com\/blog\/?p=8279"},"modified":"2023-02-15T01:40:31","modified_gmt":"2023-02-15T09:40:31","slug":"how-to-transform-video-production-workflows-using-ai","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/how-to-transform-video-production-workflows-using-ai\/","title":{"rendered":"How to Transform Video Production Workflows using AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8279\" class=\"elementor elementor-8279\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19f5d7b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19f5d7b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db13247\" data-id=\"5db13247\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e1b8f4 elementor-widget elementor-widget-text-editor\" data-id=\"41e1b8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe recent release of ChatGPT, the AI-powered chatbot, has propelled AI technology to the front of national tech news headlines, with coverage by the likes of <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-02-01\/chatgpt-unleashes-stock-trader-stampede-for-everything-ai#xj4y7vzkg\" target=\"_blank\" rel=\"noopener  nofollow\">Bloomberg<\/a> and the <a href=\"https:\/\/www.bbc.co.uk\/news\/technology-64492750\" target=\"_blank\" rel=\"noopener  nofollow\">BBC<\/a>. As consumers vote with their feet, it\u2019s clear that AI is gaining significant traction in today\u2019s market as it proves itself a transformational tool for diverse groups. From content creation to coding, individuals, businesses, and entire industries are increasingly interested in AI\u2019s potential to make their lives easier (and their margins wider!)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748dd2b0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"748dd2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1078\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/profile-img-new.svg\" class=\"attachment-full size-full wp-image-8282\" alt=\"Time it took to reach 1M users\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b54d55 elementor-widget elementor-widget-text-editor\" data-id=\"79b54d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the video production industry that has grown by leaps and bounds in recent years, AI is used to improve and speed up <a href=\"https:\/\/evolphin.com\/blog\/video-production-workflow-management\/\" target=\"_blank\" rel=\"noopener\">video production workflows<\/a>, saving professionals time and money and allowing them to create higher-quality final videos.<\/p><p>The rest of this article will look at how organizations can use AI strategically to transform the video production workflow, driving higher customer satisfaction and deeper profits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e8b9dc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"54e8b9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#efficient-howtos&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__54e8b9dc\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__54e8b9dc\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__54e8b9dc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-497c953d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"497c953d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49fb06d2\" data-id=\"49fb06d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e69c190 elementor-widget elementor-widget-heading\" data-id=\"7e69c190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does AI Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d218a8 elementor-widget elementor-widget-text-editor\" data-id=\"13d218a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before AI, media production was often a long and tedious process that could take weeks or even months \u2013 due to most production tasks needing manual execution. However, developments in AI technology have dramatically changed the video production industry, enabling the creation of a higher-quality final video in a fraction of the time it used to take.<\/p><p>In 2022, <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/artificial-intelligence-ai-media-entertainment-market-report\" target=\"_blank\" rel=\"noopener nofollow\">Grand View Research<\/a> reported that AI in the Media and Entertainment sector was worth nearly $15 billion, with a whopping $100 billion estimated for 2030. If this astronomical growth represents skyrocketing industry demand, it is critical to understand the mechanisms driving this demand.<\/p><p>AI learns through trial and error, using algorithms and deep learning. Trial and error allows the AI to interact with its environment, observe the results, learn from its mistakes, and grow more efficient over time.<\/p><p>AI\u2019s primary learning process is split into three different methods used explicitly in machine learning;<\/p><ul><li>Supervised Learning: This is when AI is trained on data sets and given specific tasks to complete. For example, <a href=\"https:\/\/evolphin.com\/media-asset-management\/\" target=\"_blank\" rel=\"noopener\">Evolphin Zoom MAM<\/a> allows users to<a href=\"https:\/\/learn.evolphin.com\/evolphin-zoom\/media-managers\/organize-content\/metadata\/ai-driven-metadata\/how-to-train-the-ai-face-recognition-engine\/\" target=\"_blank\" rel=\"noopener\"> train its AI face recognition engine<\/a> to automatically recognize all matching faces across millions of images. This enables Zoom MAM users to save time otherwise spent manually looking through images to find characters\u2019 faces for their video projects.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be46d17 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7be46d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1040\" height=\"545\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Arrange-Face-Training-Dataset.webp\" class=\"attachment-full size-full wp-image-8283\" alt=\"Arrange Face Training Dataset\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Arrange-Face-Training-Dataset.webp 1040w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Arrange-Face-Training-Dataset-300x157.webp 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Arrange-Face-Training-Dataset-1024x537.webp 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Arrange-Face-Training-Dataset-768x402.webp 768w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7b0691 elementor-widget elementor-widget-text-editor\" data-id=\"6a7b0691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Unsupervised Learning: For this, AI uses large amounts of data to recognize patterns and identify significant concepts. Examples include anomaly detection, association rule learning, and metadata application. For example, Evolphin Zoom MAM has out-of-box metadata fields that are automatically populated and imported into the system.\u00a0\u00a0<\/li><li>Reinforcement Learning: Here, AI agents learn from their environment by taking actions, receiving rewards, and adjusting their behavior accordingly. Reinforcement learning algorithms utilize a trial-and-error approach to maximize rewards and minimize punishment until reaching an optimal level.\u00a0<\/li><\/ul><p>Once AI learns through these methods, it can recognize patterns, create rules and strategies, and use feedback from its environment. This enables AI to refine its processes for completing tasks, reach proficiency, and improve continuously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c9e21dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c9e21dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2442f6\" data-id=\"f2442f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251440c7 elementor-widget elementor-widget-heading\" data-id=\"251440c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where does AI fit into the video production workflow?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf03b13 elementor-widget elementor-widget-text-editor\" data-id=\"3cf03b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By taking a deeper look into the role of AI and video production, it\u2019s easy to find practical uses that demonstrate why it is so transformative to the media industry.\u00a0<\/p><h3>Metadata management<\/h3><p>One of the biggest \u2018time thieves\u2019 of the video editing process is the task of tagging and organizing the metadata that comes with each video or image. Media managers rely on metadata to index, search for, and locate relevant assets.\u00a0 Without metadata, they would have to sift through hundreds, if not thousands, of terabytes worth of files to find what they need.<\/p><p>As soon as tags and groups are created for metadata, a fresh batch of unorganized data streams in, resulting in a never-ending battle for data organization. This is where AI\/Machine Learning takes over the heavy lifting, performing initial metadata extraction and tagging project files without requiring human effort.<\/p><h3>Discover on ingest<\/h3><p>Evolphin\u2019s Video FX module boasts <a href=\"https:\/\/evolphin.com\/blog\/how-artificial-intelligence-and-machine-learning-are-empowering-your-media-asset-management\/\" target=\"_blank\" rel=\"noopener\">an ingest server that can be personalized<\/a> to copy a video proxy or an image to AI services like Google Video Intelligence or Amazon Rekognition API. Whenever you upload new media, these APIs can take your video proxy or an image, run an in-depth analysis, and generate metadata in a machine-readable format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be7d80c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3be7d80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"371\" height=\"216\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/ai-tags.webp\" class=\"attachment-full size-full wp-image-8284\" alt=\"AI Tags\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/ai-tags.webp 371w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/ai-tags-300x175.webp 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d214cf8 elementor-widget elementor-widget-text-editor\" data-id=\"d214cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once this process is complete, Evolphin Zoom MAM uses its API to automatically apply metadata tags in a custom group. This keeps machine-generated metadata distinct from human-curated metadata.<\/p><p>This mechanism integrates with <a href=\"https:\/\/help.evolphin.com\/using-zoom\/vab\/data-migration-in-zoom\/\" target=\"_blank\" rel=\"noopener\">Evolphin&#8217;s data migration tools<\/a>, making millions of assets automatically discoverable soon after ingesting raw footage into the Zoom MAM platform. For historical data previously stored in LTO tapes, hard drives, etc., the ability to search inside <a href=\"https:\/\/evolphin.com\/blog\/video-archiving-software\/\" target=\"_blank\" rel=\"noopener\">video archives<\/a> to find specific images in the blink of an eye is a game-changing money maker.<\/p><h3>Analyze on-demand<\/h3><p>Alternatively, users can generate metadata on demand using Evolphin Zoom Asset Browser. This feature is helpful for those who prefer to use an AI learning service of their choice, such as Google Video Intelligence, Valossa, or Amazon Rekognition API. They simply right-click on any file to automatically send a proxy of the asset to their preferred AI learning engine.<\/p><p>Like all Evolphin Zoom MAM&#8217;s integrations, the entire process runs in the background, freeing users to perform other tasks. Zoom MAM tags and places the generated metadata into easily discoverable, premade metadata fields, making it possible to scan archives for relevant clips by face, logos, color, and many more tags.<\/p><h3>Speech-to-text and auto-captions<\/h3><p>AI can be used to help with <a href=\"https:\/\/evolphin.com\/media-management-with-ai\/\" target=\"_blank\" rel=\"noopener\">speech-to-text and auto-captions<\/a> by analyzing audio recordings and generating text based on the audio transcription &#8211; all with better accuracy and speed.\u00a0 AI incorporates machine learning algorithms to understand speech patterns better and generate more accurate captions based on the latest language technologies.<\/p><h3>Create automated rough cuts<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9db3e3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5a9db3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1297\" height=\"765\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Creating-Rough-Cuts-with-AI.png\" class=\"attachment-full size-full wp-image-8257\" alt=\"Creating Rough Cuts with AI\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Creating-Rough-Cuts-with-AI.png 1297w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Creating-Rough-Cuts-with-AI-300x177.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Creating-Rough-Cuts-with-AI-1024x604.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/02\/Creating-Rough-Cuts-with-AI-768x453.png 768w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b86ef8d elementor-widget elementor-widget-text-editor\" data-id=\"2b86ef8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While AI-powered face recognition, and logo detection capabilities save video editors a significant amount of time, the post-production workflow cannot be truly optimized if\u00a0 these capabilities are left out of the editing process. Next-generation MAM systems like Evolphin Zoom MAM use these deep integrations to help video producers <a href=\"https:\/\/learn.evolphin.com\/evolphin-zoom\/zoom-for-creators\/\" target=\"_blank\" rel=\"noopener\">automatically cut footage<\/a> without needing to manually scrub through long videos.\u00a0<\/p><p>In practice, Evolphin Zoom AI automatically marks (and cuts) \u2018in\u2019 and \u2018out\u2019 points with relevant points using logo detection, celebrity face recognition, and other inference rules. This mechanism enables a well-orchestrated and streamlined video production workflow where producers can easily auto-select preferred clips to create rough cuts and send them to editors as Final Cut Pro XML sequences.\u00a0<\/p><h3>Create custom AI rules<\/h3><p>Beyond commonly applied AI functions, Evolphin Zoom MAM enables users to create custom automated sequences using AI. For example, users can scrub files to extract and send images of specific celebrities to the marketing department. Or upload media containing a brand logo for licensing purposes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab17639 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4ab17639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/youtu.be\/fXGEEf_TDE0\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tWant to see Evolphin Zoom MAM\u2019s AI capabilities in action?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tCheck it out\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1948ed30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1948ed30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c73fece\" data-id=\"2c73fece\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271047b7 elementor-widget elementor-widget-heading\" data-id=\"271047b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting the best results from AI with your MAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f868266 elementor-widget elementor-widget-text-editor\" data-id=\"f868266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs fantastic as AI sounds, it is important to remember that AI and machine learning are fast-evolving technologies and are not devoid of mistakes. While AI algorithms do an adequate job most of the time, they can sometimes tag things incorrectly.\u00a0\n\nFor this reason, AI and machine learning are best used as an aid for media managers and video editors rather than as an unsupervised automation tool. These technologies are capable of automatically analyzing media files and applying pre-existing tags, with a human eye reviewing the metadata for select assets, ensuring QA, and applying longer phrases where necessary. AI still offers significant value to organizations with a vast repository of legacy assets that need to enable asset discovery without spending months of human labor.\u00a0\n\nAs these technologies continue to evolve, it is expected that, at some point, they are capable of results equivalent to or better than that of a human meta tagger. Until then, it is best practice to separate AI-generated metadata from human-curated metadata to allow for human intervention and review when necessary.\u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7188d99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7188d99b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a19e8e\" data-id=\"14a19e8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acb6d32 elementor-widget elementor-widget-heading\" data-id=\"acb6d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evolphin Zoom MAM is the best AI-powered solution for transforming your post-production workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57741a1c elementor-widget elementor-widget-text-editor\" data-id=\"57741a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MAM system can help ensure consistency and increase accuracy, especially when supervised by humans.<\/p><p>Evolphin Zoom MAM has proven to be a critical tool in the video post-production process of renowned organizations like InterMilan FC, Mercedes, WorldVision, KQED, etc.\u00a0<\/p><p>By automating mundane tasks and speeding up production times, Evolphin Zoom MAM has unshackled the video production process of these organizations from dependence on manual labor to increase their profitability. For organizations looking to leverage the power of AI to gain a competitive advantage, Evolphin Zoom MAM is a strategic investment that directly impacts both the quality and speed of content output.\u00a0<\/p><p>Evolphin Zoom MAM is the best AI-powered MAM for your organization, but that\u2019s not all. Evolphin Zoom offers much more benefits than competing solutions. We don\u2019t stop putting the power of AI in your hands, but we also provide a working solution for ingesting, retrieving,\u00a0 tracking versions and integrating with your critical production stack.\u00a0\u00a0<\/p><p>With the technical setup, consultations, and ongoing technical support included as part of the package, adopting Evolphin Zoom is easy as turning on a light switch.\u00a0<\/p><p><a href=\"https:\/\/evolphin.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> if you\u2019re interested in learning how Evolphin Zoom MAM\u2019s AI capabilities can transform your post-production process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The recent release of ChatGPT, the AI-powered chatbot, has propelled AI technology to the front of national tech news headlines, with coverage by the likes of Bloomberg and the BBC. As consumers vote with their feet, it\u2019s clear that AI is gaining significant traction in today\u2019s market as it proves itself a transformational tool for [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-8279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transform Your Video Production Workflows with AI: Boost Efficiency and Get Faster Results<\/title>\n<meta name=\"description\" content=\"Discover how AI is revolutionizing the video production industry by improving efficiency, reducing costs, and enhancing the quality of final outputs.\" \/>\n<meta name=\"robots\" content=\"index, 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