{"id":8225,"date":"2023-01-28T08:42:51","date_gmt":"2023-01-28T16:42:51","guid":{"rendered":"https:\/\/evolphin.com\/blog\/?p=8225"},"modified":"2023-02-06T00:50:38","modified_gmt":"2023-02-06T08:50:38","slug":"operational-media-asset-management-best-practices","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/operational-media-asset-management-best-practices\/","title":{"rendered":"8 Operational Media asset management best practices for 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8225\" class=\"elementor elementor-8225\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d778f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d778f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d58ee21\" data-id=\"7d58ee21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5983d5 elementor-widget elementor-widget-text-editor\" data-id=\"7b5983d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Picture this: You\u2019re a video operations manager who needs to create a series of short highlight reels for a client\u2019s 30th anniversary. Thankfully, your recently adopted swanky new <a href=\"https:\/\/evolphin.com\/media-asset-management\/\" target=\"_blank\" rel=\"noopener\">media asset management system<\/a> promises to make life much easier for you and your team. It\u2019s time to watch it perform its magic.<\/p><p style=\"text-align: left;\">Except there\u2019s no magic to witness because your team has no idea how to use the system! Duplicate files still frustrate your team\u2019s editing efforts, sensitive data is everywhere and is accessible to team members who have no business accessing it.<\/p><p style=\"text-align: left;\">A situation like this is worse than being back to square one. The client is on your neck &#8211; only this time, you have the technology you need to get the job done, but you just can\u2019t get out of your own way.<\/p><p style=\"text-align: left;\">What\u2019s the next step?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5006dcca elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5006dcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#efficient-howtos&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5006dcca\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5006dcca\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5006dcca\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-402fe1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"402fe1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79230159\" data-id=\"79230159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13e27ad1 elementor-widget elementor-widget-heading\" data-id=\"13e27ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operational Best Practices Extract Value From Your MAM Investment\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea93d5d elementor-widget elementor-widget-text-editor\" data-id=\"ea93d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Adopting a MAM (or DAM) system is only the first (albeit major) step towards unlocking the value hidden in your digital assets. However, it\u2019s not a magic pill. After implementing new media\/<a href=\"https:\/\/evolphin.com\/digital-asset-management\/\" target=\"_blank\" rel=\"noopener\">digital asset management<\/a> software, you still need to follow best practices &#8211; guidelines and systems that offer the most efficient route to realizing your MAM investment goals. Make no mistake, a MAM (or DAM) deployment is a complete change management exercise and must be treated as such in every respect.<\/p><p style=\"text-align: left;\">At this point, it is worth revisiting your reasons for implementing a MAM system in the first place.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3130ed49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3130ed49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46cf79fd\" data-id=\"46cf79fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc634db elementor-widget elementor-widget-heading\" data-id=\"5dc634db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Invest in a MAM System?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cc6b47 elementor-widget elementor-widget-text-editor\" data-id=\"32cc6b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">You probably championed investing in a media\/digital asset management system to reap multi-faceted benefits of digital transformation in your media management efforts.\u00a0\u00a0<\/p><p style=\"text-align: left;\">Benefits like optimizing the use of your team\u2019s time and eliminating wasted hours searching for multimedia files in siloed storage systems.\u00a0<\/p><p style=\"text-align: left;\">Or perhaps your team wanted to reap the benefits of a MAM system that simplified storing, processing, retrieving, sharing, and archiving rich multimedia assets in one secure location. You recognized the need for industry-strength version control. Added to this are the prospects of eliminating \u2018search fatigue\u2019 and boosting operational efficiency, reducing unproductivity, minimizing the number of lost assets, and guaranteeing file security and access.<\/p><p style=\"text-align: left;\">With these indisputable benefits reaffirming the potential viability of your investment, how do you ensure that your media operations harness your MAM system to deliver the benefits you signed up for and how do you bring your team along for the ride?<\/p><p style=\"text-align: left;\">The rest of this article will highlight the top 8 operational best practices for maximizing the ROI of your investment in a MAM system.\u00a0<\/p><p style=\"text-align: left;\">Let\u2019s begin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2136f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2136f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3304a074\" data-id=\"3304a074\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-395880cc elementor-widget elementor-widget-heading\" data-id=\"395880cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Media Asset Management Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15515add elementor-widget elementor-widget-text-editor\" data-id=\"15515add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">Assign Roles and Permissions<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf60e08 elementor-widget elementor-widget-video\" data-id=\"cf60e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/LHlqb-ptGoY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c1f8e elementor-widget elementor-widget-text-editor\" data-id=\"b4c1f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data breaches can lead to file misuse, piracy, and even lost income through negative PR. The <a href=\"https:\/\/evolphin.com\/blog\/every-creative-needs-role-based-access-control-rbac\/\" target=\"_blank\" rel=\"noopener\">Role-Based Access Control (RBAC) feature on your MAM system<\/a> limits user access and sets permissions based on organizational roles.<\/p><p>To get this part right, a designated RBAC team or provider must facilitate proper <i>role engineering<\/i> \u2014 designing a role hierarchy to protect corporate data through effective access management. In other words, the established RBAC team must give each user relevant access that aligns with their organizational roles and levels of expertise. Have you heard the term \u2018least privileged access\u2019?<\/p><p>One step further from this, location-based access and mobile device management enable administrators to regulate file access by personal devices.<\/p><h3>Assign a MAM manager<\/h3><p>As an organization\u2019s multimedia library grows, it demands the service of a designated MAM manager to act as a librarian and curator who properly acquires, catalogs, manages, and protects digital assets. This role must be filled by someone with various technical, analytical, and personal skills, with the task of ensuring:<\/p><ul><li>User training and adoption<\/li><li>Consistent branding<\/li><li>Water-tight digital security practices<\/li><li>Uniform content usage<\/li><li>Accurate data\/report interpretation<\/li><li>Compliance with licenses and copyrights<\/li><li>Accurate, descriptive, and consistent file naming, and<\/li><li>Proper metadata tagging<\/li><\/ul><p>With the right MAM manager, your MAM system\u2019s value can increase exponentially saving your organization time and money.<\/p><h3>Digital Rights Management<\/h3><p>A<a href=\"https:\/\/evolphin.com\/blog\/how-to-do-rights-management-right\/\" target=\"_blank\" rel=\"noopener\"> MAM system with built-in digital rights management<\/a> can save your business time and energy. You won\u2019t need to hire someone to track licenses and digital rights manually.<\/p><p>Proper digital right management also ensures that specific rules regarding the use and distribution of assets are followed and that the owners of those assets (photographers, musicians, or camera ops) are paid accordingly. The best MAM systems will also notify you of digital rights expirations, allowing you to take timely action to avoid workflow interruptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7ac130 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5e7ac130\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"460\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/DRM-Expired.jpg\" class=\"attachment-full size-full wp-image-8229\" alt=\"Evolphin Media Asset Management Screenshot DRM Expired\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/DRM-Expired.jpg 800w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/DRM-Expired-300x173.jpg 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/DRM-Expired-768x442.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3627a497 elementor-widget elementor-widget-text-editor\" data-id=\"3627a497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Leverage AI to Increase Efficiency and Reduce Human Error<\/h3><p>Leveraging<a href=\"https:\/\/evolphin.com\/blog\/how-artificial-intelligence-and-machine-learning-are-empowering-your-media-asset-management\/\" target=\"_blank\" rel=\"noopener\"> AI in media asset management<\/a> offers a unique opportunity to save time, increase efficiency and reduce errors that often stall operations. AI replaces tedious repetitive tasks, significantly shortening the time-to-market of finished digital assets. For example, an <a href=\"https:\/\/help.evolphin.com\/using-zoom\/vab\/search\/\" target=\"_blank\" rel=\"noopener\">AI-powered search engine<\/a> allows you to quickly locate specific assets without having to manually comb through thousands of unrelated items.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7cf991 uael-img-caption-valign-middle uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"5e7cf991\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:1,&quot;slides_to_show_tablet&quot;:3,&quot;slides_to_show_mobile&quot;:2,&quot;slides_to_scroll&quot;:1,&quot;slides_to_scroll_tablet&quot;:1,&quot;slides_to_scroll_mobile&quot;:1,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption-on-image uael-gallery-unjustified\"><div data-image_carousel=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;pauseOnHover&quot;:true,&quot;speed&quot;:500,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;rtl&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;settings&quot;:{&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1}},{&quot;breakpoint&quot;:767,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;slidesToScroll&quot;:1}}]}\" class=\"uael-img-gallery-wrap uael-img-carousel-wrap uael-nav-none\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1280\" height=\"976\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Logo.png\" class=\"attachment-full size-full wp-image-8230\" alt=\"AI Logo Detection\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Logo.png 1280w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Logo-300x229.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Logo-1024x781.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Logo-768x586.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><figcaption class=\"uael-grid-img-content\"><div class=\"uael-grid-img-caption\"><h4 class=\"uael-grid-caption-text\">AI Logo Detection<\/h4><\/div><\/figcaption><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1280\" height=\"976\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Celebrity.png\" class=\"attachment-full size-full wp-image-8231\" alt=\"AI Face Detection\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Celebrity.png 1280w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Celebrity-300x229.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Celebrity-1024x781.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Celebrity-768x586.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><figcaption class=\"uael-grid-img-content\"><div class=\"uael-grid-img-caption\"><h4 class=\"uael-grid-caption-text\">AI Face Detection<\/h4><\/div><\/figcaption><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"976\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Translation2.png\" class=\"attachment-full size-full wp-image-8232\" alt=\"AI Audio Translation\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Translation2.png 1280w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Translation2-300x229.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Translation2-1024x781.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-opt-AI-Translation2-768x586.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><figcaption class=\"uael-grid-img-content\"><div class=\"uael-grid-img-caption\"><h4 class=\"uael-grid-caption-text\">AI Audio Translation<\/h4><\/div><\/figcaption><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6100cc87 elementor-widget elementor-widget-text-editor\" data-id=\"6100cc87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">AI can also provide meaningful insights about your data that may have been otherwise overlooked when using human-dependent manual methods (for example, media types most popular among your customers). With better organization and more efficient use of data, AI better equips you to integrate data-led insights directly into the asset creation process.\u00a0<\/p><p style=\"text-align: left;\">Mistakes like incorrect tagging are inevitable when tagging thousands of assets (even with AI), with significant consequences for search and retrieval. To counter these, robust MAMs like Evolphin Zoom MAM offer <a href=\"https:\/\/help.evolphin.com\/administration-server\/ai\/ai-in-action\/\" target=\"_blank\" rel=\"noopener\">AI-assisted tagging<\/a>, which <a href=\"https:\/\/evolphin.com\/blog\/how-artificial-intelligence-and-machine-learning-are-empowering-your-media-asset-management\/\" target=\"_blank\" rel=\"noopener\">complements human efforts<\/a> to make media assets discoverable without investing thousands of hours in human labor costs before seeing results.\u00a0<\/p><p style=\"text-align: left;\">Evolphin Zoom MAM also offers an AI-powered video editing solution that quickly identifies objects, logos, sentiments, scenes, etc, for near-instant rough cuts.\u00a0<\/p><p style=\"text-align: left;\">For example, you could set a filter for \u201call goals scored by Player A\u201d to quickly create a sequence for seamless export to video editing programs like Apple Final Cut Pro X or Adobe Premiere. Or you could filter \u201call video scenes containing Celebrity B\u201d and send it to the sponsor\u2019s advertising department.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825d1e3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"825d1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"216\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-tags.png\" class=\"attachment-full size-full wp-image-8234\" alt=\"How Evolphin Media Asset Management Uses Machine Learning\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-tags.png 371w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/ai-tags-300x175.png 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7504e629 elementor-widget elementor-widget-text-editor\" data-id=\"7504e629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">Limit Access<\/h3><p style=\"text-align: left;\">Beyond assigning roles and permissions to specific files, it is important to be able to completely limit access to assets when required \u2013 without deleting the files in question.<\/p><p style=\"text-align: left;\">For example, when copyrights on protected files expire, your MAM system should enable you to limit access to the affected files. This feature keeps your organization out of legal trouble, supports compliance, and preserves the smooth running of your content creation workflow.<\/p><h3 style=\"text-align: left;\">Create Standards for Metadata<\/h3><p style=\"text-align: left;\">Metadata holds the power to make or break your asset management system. <a href=\"https:\/\/link.springer.com\/content\/pdf\/10.1057\/palgrave.dam.3640043.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Research shows that<\/a> a standardized approach to metadata delivers direct benefits to teams \u2013 provided that users commit to taking advantage of them.<\/p><p style=\"text-align: left;\">The correct tag allows users to access the required files within the shortest possible time and allows for the efficient reuse of knowledge and specifications. To ease the process of metadata standardization, Evolphin Zoom MAM offers a range of commonly used <a href=\"https:\/\/help.evolphin.com\/administration-server\/metadata\/configuring-metadata\/\" target=\"_blank\" rel=\"noopener\">out-of-the-box metadata<\/a> and custom metadata fields to suit your organization\u2019s unique discoverability needs.<\/p><h3 style=\"text-align: left;\">Implement Regular Content Audits<\/h3><p style=\"text-align: left;\">Errors are not completely avoidable, even with a robust media management system with AI or automation capabilities. For example, duplicate files might slip through the net, causing confusion among video editors. A robust media asset management system like Evolphin Zoom MAM enables you to conduct content audits periodically, allowing you to identify unlabeled files, remove duplicate files and unnecessary files, correct metadata errors, solve naming issues, and so on.<\/p><p style=\"text-align: left;\">These improve the overall quality and accessibility of your media asset repository and reduce the time dedicated to solving content-related problems in your team.<\/p><h3 style=\"text-align: left;\">Leverage\u00a0 Analytics<\/h3><p style=\"text-align: left;\">Your MAM system should enable you to access critical analytics data like a number of active users, most popular user roles, most frequently accessed data, etc. Keeping track of your content is important for commercial, compliance, and security purposes. This information provides an overview of how your asset management system performs and what is happening to the content, so you can quickly identify and fix gaps in your MAM system adoption and usability plans. Asset management systems like Evolphin Zoom MAM provide a plethora of analytics data that users can leverage to improve usability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76041b1b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"76041b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/Evolphin-Transcoder-Top-4-Features-in-8.2-Export-report.png\" class=\"attachment-full size-full wp-image-8235\" alt=\"Evolphin Transcoder Top 4 Features in 8.2 Export\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/Evolphin-Transcoder-Top-4-Features-in-8.2-Export-report.png 1440w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/Evolphin-Transcoder-Top-4-Features-in-8.2-Export-report-300x169.png 300w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/Evolphin-Transcoder-Top-4-Features-in-8.2-Export-report-1024x576.png 1024w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2023\/01\/Evolphin-Transcoder-Top-4-Features-in-8.2-Export-report-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf3293a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf3293a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1b4363\" data-id=\"4f1b4363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1ee007 elementor-widget elementor-widget-heading\" data-id=\"4d1ee007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evolphin Zoom Makes Implementing Best Practices a Breeze<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4689a161 elementor-widget elementor-widget-text-editor\" data-id=\"4689a161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Evolphin Zoom MAM offers <a href=\"https:\/\/evolphin.com\/top-features-vs-competition\/\" target=\"_blank\" rel=\"noopener\">in-built features<\/a> that make it as easy as possible to adhere to operational MAM best practices.\u00a0<\/p><ul style=\"text-align: left;\"><li>Automatic digital rights management with no additional resources required<\/li><li>Access control features to increase asset security and reduce the likelihood of expensive data breaches<\/li><li>AI capabilities to leverage technology to speed up laborious tasks<\/li><li>Decreased audit load with<a href=\"https:\/\/evolphin.com\/blog\/how-evolphin-is-using-front-end-deduplication-to-reduce-media-storage-costs-by-90\/\" target=\"_blank\" rel=\"noopener\"> front-end deduplication system<\/a> that automatically reduces the number of duplicate files.\u00a0<\/li><li>Smart link management which decreases audit content load by eliminating offline links and fixing broken links.\u00a0<\/li><li>Secure server architecture to protect on-premise content<\/li><\/ul><p style=\"text-align: left;\">Combined with the unified endpoint management capabilities of the RBAC system, Evolphin Zoom&#8217;s features make implementing operational best practices easy by design. Apart from realizing the benefits of your MAM investment to its fullest potential, Zoom also offers the technical setup, advice, and consultations, all as part of its implementation package so that you&#8217;re not left to figure things out on your own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Picture this: You\u2019re a video operations manager who needs to create a series of short highlight reels for a client\u2019s 30th anniversary. Thankfully, your recently adopted swanky new media asset management system promises to make life much easier for you and your team. It\u2019s time to watch it perform its magic. Except there\u2019s no magic [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-8225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Operational Media asset management best practices for 2023<\/title>\n<meta name=\"description\" content=\"Here are the 8 operational media asset management best practices to drive your digital transformation efforts in 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolphin.com\/blog\/operational-media-asset-management-best-practices\/\" 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