{"id":5619,"date":"2019-05-17T09:19:07","date_gmt":"2019-05-17T16:19:07","guid":{"rendered":"https:\/\/evolphin.com\/blog\/?p=5619"},"modified":"2020-12-08T18:28:29","modified_gmt":"2020-12-09T02:28:29","slug":"mam-buyers-guide","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/","title":{"rendered":"MAM Buyer&#8217;s Guide"},"content":{"rendered":"\n\n<p><a href=\"http:\/\/evolphin.com\/mam-buyers-guide\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5627 alignleft\" src=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/MAM-Buyers-Guide-1.jpg\" alt=\"\" width=\"212\" height=\"275\" srcset=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/MAM-Buyers-Guide-1.jpg 400w, https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/MAM-Buyers-Guide-1-232x300.jpg 232w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a>Selecting a Media Asset Management (MAM) solution and then deploying it can be a big task. There are a lot of people who need to be involved, many steps in the process, and some important things to keep in mind.<\/p>\n<p>At Evolphin we want to help you in your media asset management journey, so we created a 16-page guide to assist your team in making the right choices along the way.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>The guide contains helpful tips, including:<\/p>\n<ul>\n<li><strong>Key terminology<\/strong> &#8211; DAM, MAM, and Collaboration Services are all different. The guide will help you distinguish them and decide if a full MAM is right for you.<\/li>\n<li><strong>Things to consider<\/strong> &#8211; Not all MAMs are created equal. Learn what to look for as you evaluate your choices, and what questions to ask during demonstrations.<\/li>\n<li><strong>Who to involve<\/strong> &#8211; MAM deployments involve a lot of departments. To keep the process moving smoothly, only involve certain departments at specific times.<\/li>\n<li><strong>How to prioritize<\/strong> &#8211; A MAM will solve a lot of business needs, but clearly communicating the most important needs will let you get the most out of your MAM demos.<\/li>\n<li>and so much more!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align:center\"><a class=\"btn green\" href=\"http:\/\/evolphin.com\/mam-buyers-guide\">Download the guide today and get started on your journey!<\/a><\/p>\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Selecting a Media Asset Management (MAM) solution and then deploying it can be a big task. There are a lot of people who need to be involved, many steps in the process, and some important things to keep in mind. At Evolphin we want to help you in your media asset management journey, so we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56],"tags":[],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-management","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAM Buyer&#039;s Guide - Evolphin Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAM Buyer&#039;s Guide - Evolphin Blog\" \/>\n<meta property=\"og:description\" content=\"Selecting a Media Asset Management (MAM) solution and then deploying it can be a big task. There are a lot of people who need to be involved, many steps in the process, and some important things to keep in mind. At Evolphin we want to help you in your media asset management journey, so we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Evolphin Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-17T16:19:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T02:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahul Bhargava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@oliverahul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahul Bhargava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/\"},\"author\":{\"name\":\"Rahul Bhargava\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#\\\/schema\\\/person\\\/0b0164799f8e5666705ee4a63bdc2d4a\"},\"headline\":\"MAM Buyer&#8217;s Guide\",\"datePublished\":\"2019-05-17T16:19:07+00:00\",\"dateModified\":\"2020-12-09T02:28:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/camera-featured-image.jpg\",\"articleSection\":[\"Media Management\",\"Tips &amp; Tricks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/\",\"name\":\"MAM Buyer's Guide - Evolphin Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/camera-featured-image.jpg\",\"datePublished\":\"2019-05-17T16:19:07+00:00\",\"dateModified\":\"2020-12-09T02:28:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/camera-featured-image.jpg\",\"contentUrl\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/camera-featured-image.jpg\",\"width\":650,\"height\":345},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/mam-buyers-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MAM Buyer&#8217;s Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/\",\"name\":\"Evolphin Blog\",\"description\":\"What&#039;s new at Evolphin!\",\"publisher\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#organization\",\"name\":\"Evolphin Software, Inc.\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/evolphin-logo_400px.png\",\"contentUrl\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/evolphin-logo_400px.png\",\"width\":400,\"height\":133,\"caption\":\"Evolphin Software, Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/#\\\/schema\\\/person\\\/0b0164799f8e5666705ee4a63bdc2d4a\",\"name\":\"Rahul Bhargava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Rahul-2022-profile-150x150.png\",\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Rahul-2022-profile-150x150.png\",\"contentUrl\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Rahul-2022-profile-150x150.png\",\"caption\":\"Rahul Bhargava\"},\"description\":\"Founder\\\/CTO at Evolphin Software. Since 2012, I have personally listened to the pain points of 1000s of creatives across a variety of customers to drive the vision for Evolphin\u2019s Media Asset Management platform, used by video editors, graphics designers, media managers and companies like Inter Milan, Vox Media, Time Inc, &amp; Mercedes Benz.\",\"sameAs\":[\"https:\\\/\\\/evolphin.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/brahul\\\/\",\"https:\\\/\\\/x.com\\\/oliverahul\"],\"url\":\"https:\\\/\\\/evolphin.com\\\/blog\\\/author\\\/rahul\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MAM Buyer's Guide - Evolphin Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/","og_locale":"en_US","og_type":"article","og_title":"MAM Buyer's Guide - Evolphin Blog","og_description":"Selecting a Media Asset Management (MAM) solution and then deploying it can be a big task. There are a lot of people who need to be involved, many steps in the process, and some important things to keep in mind. At Evolphin we want to help you in your media asset management journey, so we [&hellip;]","og_url":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/","og_site_name":"Evolphin Blog","article_published_time":"2019-05-17T16:19:07+00:00","article_modified_time":"2020-12-09T02:28:29+00:00","og_image":[{"width":650,"height":345,"url":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg","type":"image\/jpeg"}],"author":"Rahul Bhargava","twitter_card":"summary_large_image","twitter_creator":"@oliverahul","twitter_misc":{"Written by":"Rahul Bhargava","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#article","isPartOf":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/"},"author":{"name":"Rahul Bhargava","@id":"https:\/\/evolphin.com\/blog\/#\/schema\/person\/0b0164799f8e5666705ee4a63bdc2d4a"},"headline":"MAM Buyer&#8217;s Guide","datePublished":"2019-05-17T16:19:07+00:00","dateModified":"2020-12-09T02:28:29+00:00","mainEntityOfPage":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/"},"wordCount":208,"publisher":{"@id":"https:\/\/evolphin.com\/blog\/#organization"},"image":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg","articleSection":["Media Management","Tips &amp; Tricks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/","url":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/","name":"MAM Buyer's Guide - Evolphin Blog","isPartOf":{"@id":"https:\/\/evolphin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#primaryimage"},"image":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg","datePublished":"2019-05-17T16:19:07+00:00","dateModified":"2020-12-09T02:28:29+00:00","breadcrumb":{"@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/evolphin.com\/blog\/mam-buyers-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#primaryimage","url":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg","contentUrl":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/05\/camera-featured-image.jpg","width":650,"height":345},{"@type":"BreadcrumbList","@id":"https:\/\/evolphin.com\/blog\/mam-buyers-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/evolphin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MAM Buyer&#8217;s Guide"}]},{"@type":"WebSite","@id":"https:\/\/evolphin.com\/blog\/#website","url":"https:\/\/evolphin.com\/blog\/","name":"Evolphin Blog","description":"What&#039;s new at Evolphin!","publisher":{"@id":"https:\/\/evolphin.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/evolphin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/evolphin.com\/blog\/#organization","name":"Evolphin Software, Inc.","url":"https:\/\/evolphin.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evolphin.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/03\/evolphin-logo_400px.png","contentUrl":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2019\/03\/evolphin-logo_400px.png","width":400,"height":133,"caption":"Evolphin Software, Inc."},"image":{"@id":"https:\/\/evolphin.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/evolphin.com\/blog\/#\/schema\/person\/0b0164799f8e5666705ee4a63bdc2d4a","name":"Rahul Bhargava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2022\/06\/Rahul-2022-profile-150x150.png","url":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2022\/06\/Rahul-2022-profile-150x150.png","contentUrl":"https:\/\/evolphin.com\/blog\/wp-content\/uploads\/2022\/06\/Rahul-2022-profile-150x150.png","caption":"Rahul Bhargava"},"description":"Founder\/CTO at Evolphin Software. Since 2012, I have personally listened to the pain points of 1000s of creatives across a variety of customers to drive the vision for Evolphin\u2019s Media Asset Management platform, used by video editors, graphics designers, media managers and companies like Inter Milan, Vox Media, Time Inc, &amp; Mercedes Benz.","sameAs":["https:\/\/evolphin.com","https:\/\/www.linkedin.com\/in\/brahul\/","https:\/\/x.com\/oliverahul"],"url":"https:\/\/evolphin.com\/blog\/author\/rahul\/"}]}},"_links":{"self":[{"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/posts\/5619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/comments?post=5619"}],"version-history":[{"count":14,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/posts\/5619\/revisions"}],"predecessor-version":[{"id":5734,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/posts\/5619\/revisions\/5734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/media\/5637"}],"wp:attachment":[{"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/media?parent=5619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/categories?post=5619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evolphin.com\/blog\/wp-json\/wp\/v2\/tags?post=5619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}