{"id":5172,"date":"2018-03-01T01:27:43","date_gmt":"2018-03-01T09:27:43","guid":{"rendered":"http:\/\/evolphin.com\/blog\/?p=5172"},"modified":"2022-08-29T23:19:36","modified_gmt":"2022-08-30T06:19:36","slug":"hybrid-cloud-future-media-asset-management-mam","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/hybrid-cloud-future-media-asset-management-mam\/","title":{"rendered":"Why Hybrid Cloud is the Future of Media Asset Management (MAM)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is the fourth and final blog in our series examining which data model is right for your Media Asset Management (MAM) solution. You can read about the journey Jim, a creative director at a digitally-transforming print publication, took to discover which data model was the right fit for him <\/span><a href=\"http:\/\/evolphin.com\/blog\/premises-cloud-hybrid-right-media-asset-management\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ve also delved into the pros and cons of using a cloud model, and an on-premises model. Read about them <\/span><a href=\"http:\/\/evolphin.com\/blog\/cloud-based-mam-right-organization\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/evolphin.com\/blog\/premises-may-not-right-place-video-data\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our final article, we\u2019ll be focusing on the hybrid cloud, and why it is the ideal MAM model for most organizations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first\u2026<\/span><\/p>\n<p><b>Why you might NOT want to use a hybrid cloud MAM system<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of situations in which a hybrid cloud MAM is not a good fit. Organizations that deal primarily with office documents, images, and PDFs can probably get away with using a solution that is only in the cloud. An organization such as this may be looking at investing in a Digital Asset Management (DAM) solution, rather than a MAM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid may also not be a good fit for companies\u2014typically large enterprises\u2014with strict security and regulatory compliance concerns. However, as you\u2019ll soon see the problem of security in the cloud can often be overcome. <\/span><\/p>\n<p><b>The benefits of adopting a hybrid cloud MAM<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The main benefit of a hybrid cloud MAM is the ability to collaborate on large files, such as video footage. This can be challenging with a strictly on-premises model, as getting team members who are not in the office the files they need is impractical for two reasons. The first is that it is far too time-consuming to upload everything to a third-party tool, like Dropbox, when working with hundreds of large files on a daily basis. The second is that this method of file sharing represents an unacceptable security risk for most organizations, and in some circumstances may result in a breach of regulatory compliance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of collaboration is also impractical with a cloud-only MAM for the simple reason that most companies can\u2019t yet transfer terabytes of data to and from the cloud on a daily basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hybrid cloud model, such as Evolphin Zoom, solves both of these problems. With Zoom, images, documents, projects, and other files are synced and uploaded to the MAM in the cloud, while their high res video files are tracked by the MAM but remain on their on-premises Network Attached Storage (NAS) for editing. That way, the MAM monitors and can search for all of the company\u2019s files, but you won\u2019t be hogging all of the network bandwidth uploading raw footage to the cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One concern would be how remote workers can access the video files if they are stored locally. Evolphin has solved this with their Evolphin Transcoding Service, which creates low res proxy versions of each high res video file and automatically uploads them to the MAM in the cloud. From there, the proxies can be reviewed in a web browser or downloaded remotely for editing by a team member who is in another location. The remote editor\u2019s project can then be synced back to the MAM, opened by a team member on-premises with access to the high res media, and all low res proxies can be automatically swapped out for the high res versions for export using our plugin for Adobe Premiere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A secondary benefit of using a hybrid cloud MAM infrastructure is that it provides most of the benefits of a full on-premises infrastructure, without the heavy cost of extra dedicated servers and IT staff. The MAM provider handles the provisioning, monitoring, and security of the MAM for you, while your team only has to keep an eye on your local NAS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, for companies that are looking to eventually scale to a more robust on-premises solution, but don\u2019t have the necessary data center or IT department yet, a hybrid cloud MAM is a great first step. In setting up the hybrid infrastructure, companies lay the foundation for a larger on-premises data footprint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about how Evolphin Zoom can help your organization, <\/span><a href=\"https:\/\/evolphin.com\/creatives-collaborative-video-editing\/\"><span style=\"font-weight: 400;\">contact us to book a demo today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the fourth and final blog in our series examining which data model is right for your Media Asset Management (MAM) solution. You can read about the journey Jim, a creative director at a digitally-transforming print publication, took to discover which data model was the right fit for him here. We\u2019ve also delved into [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,1,56],"tags":[],"class_list":["post-5172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-management","category-uncategorized","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Hybrid Cloud is the Future of Media Asset Management (MAM) - Evolphin Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evolphin.com\/blog\/hybrid-cloud-future-media-asset-management-mam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Hybrid Cloud is the Future of Media Asset Management (MAM) - Evolphin Blog\" \/>\n<meta property=\"og:description\" content=\"This is the fourth and final blog in our series examining which data model is right for your Media Asset Management (MAM) solution. 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