{"id":5028,"date":"2017-12-06T17:01:15","date_gmt":"2017-12-07T01:01:15","guid":{"rendered":"http:\/\/evolphin.com\/blog\/?p=5028"},"modified":"2022-08-29T23:53:34","modified_gmt":"2022-08-30T06:53:34","slug":"dam-versus-mam-shifting-asset-management-paradigm","status":"publish","type":"post","link":"https:\/\/evolphin.com\/blog\/dam-versus-mam-shifting-asset-management-paradigm\/","title":{"rendered":"DAM Versus MAM: Shifting Your Asset Management Paradigm"},"content":{"rendered":"

Whether you\u2019ve just begun looking for a system for managing your content, or you\u2019re searching for a way to do it better, you\u2019re likely wondering which option is best for your unique content and business challenges. For a long time, the only solutions were Digital Asset Management (DAM) systems. Traditionally, these systems act as a way to store content after it is completed. This includes ingestion, search, and storage functionality. Essentially, DAM serves as a repository, with modern offerings becoming faster and more Google-like with each passing day.<\/span><\/p>\n

While improved methods to search for and store content are helpful, they can\u2019t help manage the exponential content production needs of modern organizations. <\/span>This is particularly true for companies that produce large quantities of video content.<\/span><\/a><\/p>\n

Part of the problem stems from some DAM solution providers failing to move beyond the data repository model. But part of the problem comes from companies not understanding the current asset management landscape and the potential technology has to transform the way they produce content. The new breed of solutions, Media Access Management (MAM), is designed to handle large quantities of new, rich media such as video, in addition to other data types like text and image files. <\/span><\/p>\n

The ways in which MAM can improve content creation are as diverse as the organizations that benefit from them. One example is automated ingestion workflows, such as the one the team at Evolphin built for broadcast teams. When producing a TV show, there may be upwards of 20 episodes per season, each with at least one teaser. Each episode can go through a dozen revisions. What Evolphin did was create a system where, after filling out a single template, a hierarchy of files and folders is automatically generated. Then, based on the initial information provided, metadata is ingested into all incoming footage. Previously, the broadcaster had to perform this task as many as 50 times per day; now it is done automatically.<\/span><\/p>\n

This is just one way in in which MAM can transform content production. When considering how MAM\u2014and technology in general\u2014could change your content processes, ask yourself the following questions:<\/span><\/p>\n